Mahindra garnered a lot of attention in August 2021 by revealing the XUV700 SUV, which is set to be launched soon
Mahindra has registered a year-on-year growth of 18 per cent in sales in August 2021. The passenger vehicle segment, which includes UVs, cars and vans, saw total sales of 15,786 units of vehicles in August 2021 from 13,407 units sold in August 2020. The company, however, noted a 24 per cent MoM de-growth in 20,797 units sold in July 2021.
Best Selling Mahindra Cars August 2021
The highest sales in the last month were the XUV300, out of which 5,861 units were sold. This was a 96 per cent year-on-year increase from 2,990 units sold in August 2020, but a 3 per cent decline from 6,027 units sold in July 2021.
The new Mahindra Thar entered the fray last month with 3,493 units sold, which is 9 per cent higher as compared to 3,203 units sold in July 2021. It was the second best selling Mahindra car for the month. The Mahindra Thar is set to get a new rival with the Force Gurkha ahead of its launch later this month.
In August 2021 too, Bolero was in demand as the third best selling Mahindra for the month. But with a YoY and MoM de-growth in sales numbers with the recently launched Bolero Neo and Bolero Pick-up range. Sales which were 5,487 units in August 2020 declined by 41 per cent to 3,218 units in August 2021. MoM sales also increased by 50 per cent as compared to 6,491 units sold in July 2021.
Scorpio and XUV500
Mahindra Scorpio sales in August 2021 declined by 22 per cent to 2,606 units on both YoY and MoM basis, up from 3,327 units sold in August 2020. July 2021 sales were 3,855 units related to 32 per cent MoM de-growth. Next gen Mahindra Scorpio being tested. Spy shots reveal the increased dimensions as the Scorpio is built on the same platform on which the Thar is built with a modified ladder frame chassis.
The August 2021 sales figures for Mahindra X500 and Marazzo turned out to be lower as compared to August 2020 sales and July 2021 MoM sales. However, the Alturas G4 registered a 42 per cent increase in sales of 4100 units on a year-on-year basis in the last month. , up from just 1 unit sold in August 2021. However, this was a drop of 5 per cent as compared to the 44 units sold in July 2021.
The KUV100 has also not performed very well in the domestic markets, with a drop of 96 per cent in August 2021 from 48 units sold in August 2020 to 2 units sold in August 2020 and 71 per cent lower as compared to 7 units sold in July 2021. Mahindra will reveal the prices soon. The new generation Scorpio and KUV100 EV are expected to hit the market in the coming months.
Mahindra is grappling with shortage of semi-conductor supplies. Production will be halted in September 2021, resulting in a 20-25 per cent reduction in total volumes. However, the company says that this will not affect the production of the new XUV700, which is expected to open for bookings soon.