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Mahindra Thar booking crosses 75 thousand in 1 year – about 50 thousand waiting for delivery



Image – Mahindra Tharo

The new generation Mahindra Thar made its global debut in August last year – the official booking numbers have crossed the 75k mark

The launch of the new Mahindra Thar has been one of the most awaited in the recent history of the Indian car industry. It has been more than a year since the SUV made its debut on 15 August 2020. The booking has officially started from October 2, 2020. Today, Mahindra has announced that they are celebrating the first launch anniversary of the Thar, which has now collected 75,000 bookings.

This is a huge number. On an average, over 6,250 customers are booking the new Thar every month. Mahindra says that 40% of their buyers are Millennials. 50% of Thar buyers are for the automatic variant while 25% buyers have opted for petrol. It is the best selling 4×4 in India. But due to supply issues, which have paralyzed the auto industry, supply is nowhere close to demand.

Customers waiting for the delivery of the new Thar

Since the launch, Mahindra has shipped around 26k units of the new generation Thar to its dealers across India till August 2021. This still leaves around 50k customers who are waiting for the delivery of the Thar SUV. Recently, Thar has got a new rival in the form of Force Gurkha new gen.

Last year a large number of bookings were done in the months of October, November and early December. Very likely there are many customers who booked Thar in 2020, and delivery is yet to take place. They keep waiting for their turn. Below is a look at Mahindra Thar sales per month since its launch till August 2021.

Month Thar Sales
Aug-21 3,493
July-21 3,203
June-21 1,065
May-21 1,911
April-21 3,406
March-21 1,912
February-21 2,842
Jan-21 3,152
December-20 2,269
Nov-20 2,569
Total 25,822

Mahindra Thar 5-Door

With the success of the 3-door, Mahindra has confirmed plans to launch the 5-door Thar SUV in India. It will be longer than the current Thar, which will give more space to the passengers inside, as well as more boot space. It will continue to sport similar design and features. It will be positioned on the platform with the three-door Thar. The 2 extra doors will mean a longer wheelbase while the dimensions will increase in comparison to the existing Thar which measures 3,985 mm in length with 2,450 mm longer wheelbase.

The engine options of the Mahindra Thar 5 door will remain the same as the 3 door version, though the power figures could be increased, as seen on the new Scorpio that will be launched next year.

It will include a 2.0-litre T-GDi mStallion turbo petrol engine producing 150 hp power and 320 Nm of torque and a 2.2-litre mHawk diesel engine producing 130 hp power and 300 Nm of torque. The engines are mated to a 6 speed manual or 6 speed torque converter automatic transmission. As seen on the three-door Thar as well, the variants will be equipped with a shift-on-fly four-wheel-drive system, with mechanical locking differentials as standard. Expected to launch in 2023.

Focus on True Blue SUVs and EVs

Mahindra’s area of ​​focus will be the “true blue big SUV” which are “core” to its heritage and heritage. The product lineup of the manufacturer will start from XUV300, Bolero, Thar, Scorpio and go up to XUV900.

Mahindra CEO Anish Shah has said that the company will also focus on electric vehicles for future market needs. He further revealed that the domestic automaker will invest over Rs 3,000 crore in the short term in developing battery-powered vehicles. This amount will be increased with the expansion of business.


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