In the Q3 2021 period, Mercedes-Benz India delivered 4,101 new cars to customers – registering a growth of 99%
Mercedes-Benz India has released its sales report for the third quarter of 2021. It delivered 4,101 units in the third quarter, an increase of 99 per cent year-on-year. This is one of the strongest quarterly sales performance ever by Mercedes India.
Mercedes-Benz, a leader in the Indian luxury automotive space, has also launched 11 cars this year, which were A-Class limousines and AMG performance vehicles. Growth has been particularly boosted with sales of both the new Mercedes E-Class and the GLC during the period from July to September.
Mercedes India Q3 Sales
Taking a look at the third quarter sales over the last 7 years, it can be seen from the attached table that it was a steady growth around the 3,000 unit mark, except in the period of 2020 when the Covid-19 pandemic first hit. Q3 2015 saw sales of 3,420 units. This declined to 3,327 units in the third quarter of 2016 and then to 2,918 units in the third quarter of 2017.
Sales increased to 3,808 units in Q3 2018 but fell again to 3,354 units in Q3 of 2019 and to 2,060 units in Q3 of 2020. It has grown by 99.08 per cent to 4,101 units in Q3 2021. While estimating YTD sales for the period January to September, it was observed that 2015 was the best year ever.
Sales which were 10,079 units in the period January to September 2014 increased to 13,506 units in the same month of 2015. With sales of 9,924 units in 2016, the sales jumped to 11,869 units and 11,789 in the same period of 2017 and 2018 respectively. 2019 and 2020 once again saw sales of 9,915 and 5,007 units, while in the period January to September 2021, sales once again saw a growth of 79 per cent, with a revival of 8,958 units.
mercedes sales boost
Mercedes-Benz India has revealed that it got 48 per cent equal demand for sedans and SUVs in the period January to September 2021. New Mercedes products that fueled demand were the A-Class sedan, A-Class limousine, E-Class, GLA, GLC FL, S-Class and GLS Maybach, while its AMG lineup included the AMG A35, AMG GLA 35, AMG E53. were involved. , AMG E63, AMG GLE63 S.
Considering the increased crowd at the company’s showrooms, online sales also gained importance during the period January to September 2021, with over 4.1 million visitors, 20 per cent penetration and over 44,000 leads on the online platform.
2022 Mercedes-Benz S-Class CKD
With new product launches slated for the fourth quarter of 2021, and the new S-Class slated for launch on 7 October 2021, Mercedes-Benz is also looking forward to a fruitful festive season, when sales are normally set for Dussehra, Diwali. and peaks during auspicious times. Dhanteras. The current waiting period for various models is between 4-32 weeks depending on the markets.
The new S-Class will be locally assembled at the Mercedes-Benz plant in Chakan, Pune. The S-Class CBU is priced at Rs 2.17-2.19 crore and the CKD variant is expected to be priced lower. The Mercedes-Benz S-Class competes with the Audi A8L and BMW 7 Series in the country.