Late last month, Tata Motors launched its second electric product, the Tata Tigor EV, in the domestic markets.
Tata Motors sells passenger vehicles such as Safari, Harrier, Nexon, Altroz, Tigor, Tiago, Nexon EV and Tigor EV in the domestic market. They are the third largest selling vehicle manufacturer in India after Maruti Suzuki and Hyundai. Like every other automaker in the country, Tata Motors is also facing semi-conductor shortage, making it necessary for the company to curtail production and off-take volumes in the coming months.
Tata Motors has reported domestic sales of 28,017 units in August 2021, up 51 per cent as compared to 18,583 units sold in the same month last year. However, this was a decline of 7 per cent as compared to 30,184 units sold in July 2021. Barring Tiago, each model in the company lineup saw an increase in YoY sales, while MoM sales declined for each model except Harrier and Tigor.
Tata Nexon tops the list
Tata Nexon was the best selling model in the company lineup last month. Competing with Maruti Suzuki Brezza and Hyundai Venue, Nexon sales stood at 10,006 units in August 2021, up 93 per cent from 5,179 units sold in August 2021. July 2021 sales declined by 3 per cent as against 10,287 units sold.
The rise in fuel prices has also led to a boom in electric vehicles. Tata Nexon EV sales have been good, while the company has also expanded its Nexon portfolio with the Nexon Dark and Nexon EV Dark.
Next in line was the Tata Altroz premium hatchback, which saw sales of 6,175 units in August 2021, an increase of 25 per cent as compared to 4,951 units sold in August 2020. However, this was a drop of 12 per cent as compared to 6,980 units sold in July 2021. The Tata Altroz was followed closely. The Tiago is declining on both YoY and MoM basis with sales at No. Last month sales stood at 5,658 units, which is 1 per cent lower as compared to 5,743 units sold in August 2020, while MoM sales declined by 17 per cent as against 6,794 units sold in July 2021.
Tata Harrier and Safari Sales
Notable sales were also registered for Harrier and Safari. Harrier sales grew 62 per cent to 2,743 units from 1,694 units sold in August 2020, while MoM sales grew 3 per cent as compared to 2,666 units sold in July 2021. The 5-seater mid-sized SUV was recently introduced in a new color option called Tropical Mist. Which was a special color on the Safari Adventure variant.
The new Tata Safari was added to the company lineup and the last month has seen sales of 1,762 units, a decline of 3 per cent as compared to 1,821 units sold in July 2021. Tata Motors also introduced a new XTA+ variant of the Safari and Harrier that comes with a panoramic sunroof and 6-speed automatic transmission.
Tata Tigor was down with 1,673 units sold, 65 per cent as compared to 1,016 units sold in August 2020 and a 2 per cent increase in MOM as against 1,636 units sold in July 2021. Tata Tigor also got an electric version in August 2021 and it comes with Ziptron technology for better performance. The 2021 Tata Tigor EV also becomes the first electric vehicle to be tested by Global NCAP under which it has been awarded a 4 star safety rating.