Toyota India registers year-on-year growth in domestic wholesale sales in August 2021, MoM sales decline
In August 2021, Toyota India recorded wholesale sales of 12,772 units, an increase of 129.92 per cent over August 2020. Sales a year ago stood at 5,555 units. Last month, the volume gain stood at 7,217 units. The decline in MoM sales stood at 2.54 per cent. Sales fell from 13,105 units in July 2021. YTD cumulative domestic wholesale sales is 85,209 units.
In recent months, for the most part, car sales have been stable despite the difficulties. It is all the more complicated as the industry is plagued by major concerns. With the disruption due to COVID-19, sales are unpredictable. Add to this the ever-increasing gap between the demand and supply of semiconductors/chips.
Glanza and Urban Cruiser
V. Visselin Sigmani, Associate General Manager (AGM) Sales & Strategic Marketing, TKM, said, “After the second wave, we are seeing steady growth and the trend continues in August. Customer orders are good and retail sales have improved as compared to last month.
Innova Crysta and Fortuner continue to dominate the segment as both the models have registered good demand and witnessed increasing sales in their respective segments. The Glanza and Urban Cruiser are also seeing steady sales; We are happy to know that both the offerings are meeting the aspirations of our young customers.”
We expect the positive demand trend to continue on the back of resumption of economic activities, pick-up in personal mobility and overall improvement in market sentiment. As the festive season is approaching, and in order to meet the expectations and convenience of our customers, we are making every effort to offer better services, enhance the digitization of our sales operations and reduce the delivery time. are doing. In the month of August, we launched our ‘Virtual Showroom’ to further enhance the customer experience in the new normal.”
current shortage of parts
The paucity of parts means that many companies wait before making big announcements regarding new car launches. Others are re-evaluating monthly production/manufacturing output which can be realistically reached amid non-availability of parts.
Currently Maruti Suzuki has also announced that semi-conductor shortage will hit production in September. It remains to be seen to what extent the cars sold by MSIL to Toyota India will be affected.
What will be the high level of purchasing power of the consumers for the industry to sustain. According to various studies, access to cars for personal mobility per 1000 people remains a number that can be vastly improved.
These numbers keep on increasing when car buyers get stable salaries, and banks offer a variety of financial plans. While the market awaits a stable environment, sales have not been hit completely.